SPH-owned Paragon’s attempt to get free creative pitch from advertising agencies described as a ‘farce’ by key industry players

Mumbrella Asia, 22 Sep 2014
Paragon, which is owned by Singapore Press Holdings and located on the citystate’s shopping district of Orchard Road, sent out a creative tender for branding and promotions work that tasks agencies to send in ten pieces of creative by the middle of next month for no pitch fee.
The tender stipulates that Paragon, which houses luxury brand stores such as Gucci, Prada